Quand l’Art passe à l’Action (ATSA)
Quand l'Art passe à l'Action (ATSA)
4430 rue Drolet
Quand l'Art passe à l'Action (ATSA) is a not-for-profit organization founded in 1998 by artists Pierre Allard and Annie Roy. The pair create transdisciplinary works and events for the public realm that take the form of interventions, installations, performance art and realistic stagings. Their actions are born of a desire to raise public awareness of various social, environmental and heritage issues that are crucial and that need to be addressed. To sway both the public and the media—in short, to motivate as many citizens as possible to take an active role in improving society—ATSA marshals artistic quality, a playful, imaginative outlook, impactful media exposure, and key messages backed by sound, thorough research.